Image One USA’s Decision to
Partner with Scorpion

We are pleased to announce the decision to switch from our current website platform and will be launching a new Content Management System (CMS) with Scorpion Design this spring for the Mr. Rooter website. After reviewing current state of the Mr. Rooter website, guidance from the Mr. Rooter Advisor Council and the needs of the business, the decision was made to make the move. This newly designed website will position us to be best in class in the digital space with the guidance and expertise from Scorpion.

Meet Your Marketing Team

Stephen Bess

Vice President of Franchise Marketing
Austin Michelson

Director of Marketing
Liz Avila

Marketing Assistant
Fiona Grover

Director of SEO
Erin Callier

SEO Manager
Kristi Divall

Local SEO Specialist

Contact the team at: AmericanLeakDetection@scorpion.co

What's Included

Award-Winning Website Design
- Consistent brand messaging
- Conversion friendly on all devices
National SEO and Optimization
- Ongoing effort for maximizing the brand's digital presence through regular assessment, testing and monitoring using webmaster tools and Google Analytics expertise
Local Search Engine Optimization (SEO)
- Prior to launching, Scorpion will review, edit and migrate content unless it’s duplicate content or harmful to the overall success to the site
- Addition of new content pages for localized homepages
  - Unique pages about the team/business, promotions, services and locations can be created and added to the site
- Effective at launch, all local SEO will be brought under one umbrella.

Website/Lead Analytics
- Transparent Reporting Dashboard for each franchisee including: site analytics, real-time, unique leads, reputation, advertising campaigns (optional PPC), SERP rankings
- Easy-to-use dashboard to access all of your local website's information quickly and simply
Local Listings Management
- Online directory setup and management for consistency
Support Team
- Dedicated Scorpion Marketing Manager to help you achieve online success, set high goals, and conquer new challenges
Online Reputation Management (ORM)
- Scorpion will assist in building your online reputation by engaging satisfied customers to write reviews, track across the directories, and assist with negative complaints and rebuilding reputation
Social Media Management
Potential PPC Partner

Frequently Asked Questions

Important Dates

Freeze Site Updates

As we approach the new site launch, we will put a freeze on any changes or updates to the current website as we prepare for the content migration process. No more edits to your local sites!
Intro to Scorpion

Scorpion will hold a webinar to discuss their services on March 29th at 3pm CST.
Setup Wizard

Communication from Scorpion starts. It’s vital you respond and follow Scorpion's instructions on the Setup Wizard so your new local site is primed for success when it launches. The Wizard will guide you through the process to capture all your local business information, as well as let you select the services that will be featured on your site when we go live.
Scorpion MM Outreach

In addition to the Setup Wizard, a follow-up call from your Scorpion Marketing Manager will allow you to get to know your new marketing team and prepare you for the next steps.
Website Demo

At our MRR Conference, Scorpion will unveil and demo the new website for our franchisees.
Final QA Testing

Scorpion finalizes the website, coding and building out the last pieces. They will also do thorough quality assurance testing to ensure the smoothest possible transition.
Site Launch

AireServ.com & AireServ.ca will officially go live on our new Scorpion platform!

March 16

Freeze
March 29

Webinar
March 17

Setup Wizard
March 17-25

Outreach
April 21-22

Site Map
March 25-30

QA Testing
April 14

Launch

Aire Serv

Launch Date: 3/30/2016

0 Weeks
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Next Steps

Our goal is to make you feel up to date and comfortable with the transition during this exciting time. If you have any questions or concerns, please reach out to the marketing department at AmericanLeakDetection@scorpion.co. American Leak Detection Corporate will be sending out communications throughout the website development process.

Image One USA’s Decision to Partner with Scorpion

Stephen Bess

Vice President of Franchise Marketing

Austin Michelson

Director of Marketing

Liz Avila

Marketing Assistant

Fiona Grover

Director of SEO

Erin Callier

SEO Manager

Kristi Divall

Local SEO Specialist

Launch Date: 3/30/2016

Image One USA’s Decision to
Partner with Scorpion